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Building your brand is more than someone recognizing your logo and seeing your company's name, or your name. Branding includes public relations and marketing and works to give the public certain feelings about who you are and what your business represents. This workbook guides you through exercises that help determine what your brand position should be and how to communicate what the brand, the company and its ambassadors are about.

The Wright Way Workbook: A Guide to Building Your Brand

  • One copy per purchase. Contact us for bulk orders and/or hard copies.